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Coke's 'Myth-Busting' Campaign Is Busted

Aussie Ad Regulators Demand Corrective Ads

By Published on .

Coca-Cola Co. is set to run "corrective" ads in newspapers across Australia to clear up controversy surrounding its "myth-busting" campaign. Last fall, the beverage giant ran an ad featuring actress Kerry Armstrong and carrying the title "Kerry Armstrong on Motherhood and Myth-busting." The ad sought to dispel myths that Coke makes you fat, rots teeth and is packed with caffeine.

The Australian Competition and Consumer Commission took offense, calling the ads potentially misleading.

"Coke's messages were totally unacceptable, creating an impression which is likely to mislead that Coca-Cola cannot contribute to weight gain, obesity and tooth decay," said the ACCC's chairman, Graeme Samuel.

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