Coca-Cola's Wendy Clark will be the first marketer to preside over a jury at the Cannes Lions International Festival of Creativity.
Ms. Clark, president of sparkling brands & strategic marketing at Coca-Cola North America and a Cannes attendee in previous years, will be president of the Creative Effectiveness Lions jury in June 2015, the festival announced today.
The Creative Effectiveness competition, started in 2011, is one of the few that includes clients on its jury. In 2014, under jury president David Sable, Y&R's global CEO, five clients served as judges. They were Greg Lyons, VP of marketing for Mountain Dew & Energy at Pepsico; James Woodbridge, general manager for marketing at Burger King in New Zealand; Buenos Aires-based Maria Mujica, Latin America regional marketing strategy and communication director at Mondelez International; and Roxanne Taylor, chief marketing & communications officer, Accenture, global.
Strictly speaking, a client already has been a Cannes jury president. This year, Donghoon Chang, EVP of Samsung Electronics in South Korea, was president of Cannes' first Product Design Lions. But his role at Samsung is that of an innovative product designer, the festival said, and Ms. Clark is the first jury president to hold a marketing position.
The festival is also tinkering with the entry rules for the category. To be eligible to compete for an effectiveness awards, a campaign must have already won a Lion, or at least been shortlisted, as a proof of creativity. Until now, that had to happen the previous year, but now the festival is extending the period so work that was awarded or shortlisted in any of the last three festivals is eligible.
Creative Effectiveness is still a relatively small contest. This year, the jury awarded just six Lions, in addition to the Grand Prix, which went to McCann Melbourne's "Guilt Trips," a campaign for Victoria's regional public transportation authority, V/Line, that allowed parents to send prepaid train tickets, along with a healthy dose of guilt, to their far-away kids.