Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

How to Keep Creativity in Town When Rents Rise

Amsterdam's Bureau Broedplaatsen Project Is a Lesson in How to Maintain Creative Culture

By Published on .

Chidi Onwuka Chidi Onwuka
A city is only as cool as the level of creativity within it. And the cooler a city becomes, the more people want to live there. This, in turn, pushes up the cost of studio/hanging out space beyond what up-and-coming creative souls can afford. Amsterdam's local government understands this and has come up with a solution.

The Bureau Broedplaatsen Project -- or Breeding Ground Project -- uses a combination of subsidy, management and re-colonization of old buildings to take care of business when it comes to "finding and developing affordable studios and living/working spaces in Amsterdam for artists and alternative cultural entrepreneurs."

One of its projects is the Stubnitz, an old fishing vessel that's been resurrected as a mobile cultural platform that offers space for art exhibitions, concerts, DJs and dance. Here's a link to the project's website where you can find more information and a virtual reality tour.
Most Popular
In this article: