Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Dell Bows India Campaign

First Big Brand Work From WPP's Enfatico

By Published on .

PC giant Dell is rolling a big campaign aimed at small- and medium-size business in India. The new effort, which runs the media gamut from print and digital to broadcast, represents a shift from the previous strategy of targeting large organizations. You can read more about that here.

The creative features Indian entrepreneurs. The tagline is "I Choose My Own Path. I Choose Dell." Here are some print executions that will surely be parsed closely since they come from Enfatico, the much-scrutinized new agency set up by WPP to handle the Dell business. We'll let you be the judge.

Most Popular
In this article: