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U.K. Pinterest Contest Highlights Dangers of Driving in Heels

Price-Comparison Site Confused.com Offers Prize of Sensible Shoes to Encourage Safer Driving

By Published on . 4

As if drunk driving and driving while texting aren't enough, a U.K. website has found another road safety issue -- drivers in high heels.

Road safety: Don't drive these
Road safety: Don't drive these

Best known for comparing car-insurance rates, Confused.com is highlighting the dangers of driving in heels with a film showing a woman walking along a busy shopping street in towering black shoes and a short skirt, admired by men as she sashays past. But when she gets into her car to drive home, elegance turns to clumsiness as she struggles with the pedals and battles to master the vehicle, shuttering forward in stops and starts.

The message, "Don't drive in high heels" flashes on-screen, along with a link for a chance to win a pair of Butterfly Twist lightweight folding flat pumps. To score the more-sensible shoes, people are asked to post a picture on a special Pinterest site of themselves wearing their most preposterous footwear. One pair of leopard-skin stilettos with a red bow is captioned "My favorite driving heels."

According to Confused.com's research, British drivers have some odd, and unsafe, habits. Forty percent of women drive in heels, while 24% of women and 22 % of men have driven with bare feet. (And 46% of drivers eat while driving.) Not everyone even gets dressed before they get behind the wheel: 25% have driven while wearing their pyjamas.

The film was created in-house by James Cuff, Confused.com's multimedia producer.

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