Each country is participating in its own way. The Nepalese are sending out texts reminding folks to lather up. Bhutan has created animated videos. Sri Lankans are publicizing the steps of surgical sanitation everywhere from clinics to tea plantations. Bangladeshi playgrounds are getting cakes of soap and songs about soap. P&G's Commander Safeguard (see clip below) is supporting the day in Pakistan. And Indian airwaves are being blasted by a PSA starring cricket star Sachin Tendulkar.
And here's the promised Commander Safeguard clip: