|Thiago De Moraes|
A new TV ad for UK car insurance company Swiftcover aired last week. It features a shirtless Iggy Pop talking about the benefits of car insurance whilst grimacing, playing golf and doing many other un-car insurance-like things.
I'm not sure if the ad is good or not. It does the job of explaining what the product is, and Swiftcover have bought enough search engine keywords to ensure that anybody too stunned by what's going on to remember the brand from the ad can search for 'iggy pop insurance' and find out who they are.
Celebrities have been in slightly embarrassing TV ads in foreign lands before (have a look at some of the best Japanese ads here), and although his music has been in plenty of TV commercials, Iggy Pop selling car insurance is still something I can't quite comprehend.