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Interpublic Buys Digital Shop CUBOCC in Brazil

Meanwhile, Publicis Is in Negotiations to Acquire AG2

By Published on .

NEW YORK (AdAge.com) -- Interpublic Group of Cos. is buying Sao Paulo-based digital specialist CUBOCC, one of Brazil's leading digital creative shops. The agency, with 106 employees, is one of three agencies on Unilever's digital roster in Brazil, and also works for PepsiCo's Doritos brand.

CUBOCC will remain a stand-alone agency and will continue to be run by its founder, Roberto Martini, as CEO and chief creative officer.

Mr. Martini was previously a co-founder of another Brazilian digital agency, AG2, which is currently in discussions about a sale to Publicis Groupe, to strengthen that company's Modem digital operation in Brazil, according to trade publication Meio & Mensagem, Ad Age's partner in Brazil. AG2 already shares a client, General Motors, with another Publicis agency in Brazil, Salles Chemistri.

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