The Israeli Cellphone Ad That's Causing a Palestinian Uproar

Cellcom Spot Has Sparked Outrage for Demeaning Palestine's Plight

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A new ad for an Israeli cellphone company has caused a furor among some Palestinians who say the spot's use of a security wall that runs through the West Bank is offensive.

The breezy Cellcom ad from McCann Erickson's Israeli office depicts some Israeli soldiers kicking a soccer ball over the separation barrier with some unseen Palestinians. Cellcom has defended the ad: "The goal of the campaign was to get the message across that when people separated by religion, race and gender want to communicate they can, under any circumstances," read a statement from the company reported by the Associated Press. "The campaign has no cynical or hurtful intention and does not take any position."

But that's done little to soothe Palestinian anger. "It is weird and despicable to use the suffering and occupation as a means of advertisement," Saeb Erekat, a top aide to Palestinian President Mahmoud Abbas, told the AP, describing it as "distasteful and sickening."

You be the judge.

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