Join Volkswagen, Unilever and Lamborghini at Ad Age Conference Sept. 5 in Shanghai

Marketers Share Their Strategies for Building Brands in China

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Marketers will talk about how to keep growing in China at Ad Age 's Market to Watch: Building Brands Beyond Tier One in China conference in Shanghai on Sept. 5.

Paul Hu
Paul Hu

We'll hear from Volkwagen's Paul Hu, managing director of the VW Brand. Already China's largest car marketer, VW is winning new consumers in the world's biggest auto market.

Dorcas Lau, Unilever's VP-digital marketing and e-commerce for North Asia, will talk about how to reach lower-tier consumers with your digital strategies, and Tencent, China's leading internet company, has the latest examples of how marketers are using social media.

And what do global luxury brands need to do to win in China? Hear from James Page, Asia-Pacific head of marketing and communications for Lamborghini; Tiffany VP, Greater China Rebecca Ip; and Rupert Hoogewerf, publisher of the authoritative Hurun Report on China's luxury market.

John Quelch, VP and dean of China's leading business school CEIBS, will lead a discussion with Starbucks' Chief of Marketing Marie Han Silloway and experts from creative, media and field marketing agencies on what marketers need to know about reaching the one billion consumers outside China's tier-one cities.

In addition, Chinese marketers will talk about what multinationals can learn from local brands' success in China. And JWT's Tom Doctoroff will tell you what Chinese consumers really want. Space is limited, so register today! http://events.adage.com/china/index.php?page=home

A second event will be held the evening of Sept. 5, as Ad Age brings Women to Watch to China for the first time, honoring 14 outstanding women in marketing and advertising working in Shanghai, Beijing and Hong Kong. Please go to http://events.adage.com/china/index.php?page=w2w for more information about the China's Women to Watch dinner and the industry leaders being honored.

Ad Age is partnering with Thoughtful China for both events, to be held at the Shanghai World Financial Center.

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