25% Expedia ad-to-sales percentage
Naomi Troni is joining Lowe and Partners in the new role of global chief growth officer, leaving Havas after 10 years. She will be responsible for global marketing, business development, and managing the Lowe brand and how it's communicated.
Ms. Troni just moved back to London with Havas after more than a year in Singapore as CEO, Southeast Asia for Havas Worldwide. Before that, she became global chief marketing officer in 2012 and global new business director in 2010. She has been based in the U.S., Europe and Asia at different times for Havas, after joining Euro RSCG as business development director in 2004.
Michael Wall, global CEO of Lowe and Partners, said Ms.Troni is expected to start the job this summer, and will initially remain based in London and then relocate to New York.
The hiring of a senior marketing and business development exec comes after Interpublic Group of Cos.' Lowe and Partners acquired global digital shop Profero in January 2014. The agency is being rebranded as Lowe Profero.
Earlier, Interpublic merged agency brands Lowe and Campbell Ewald in July 2013, and opened a New York office for the unified brand in October, led by Sal Taibi.
"Now we've got our act together, I felt we needed someone who could drive business development and with a particular focus on America for Lowe," said Mr. Wall. "She reports to [Mr. Wall and Global Chairman Tony Wright] but will be part of the leadership group. We'll convene the first meeting when she arrives."
In addition to Mr. Wall, Mr. Wright and now Ms. Troni, the Lowe and Partners leadership team includes Wayne Arnold, who remains Profero's global CEO after the acquisition; Jim Palmer, who was named CEO of the merged Lowe Campbell Ewald in July 2013; Campbell Ewald; and several other regional and global execs.