How the World's Advertisers Cope With Recession

Humor, Value Messages Resonate Across Globe in Appeal to Cash-Strapped Consumers

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LONDON (AdAge.com) -- With the recession being felt worldwide, London Advertising, along with ad-translation agency Textappeal, surveyed 109 strategic planners to get a read on how countries are responding. Its findings yielded some interesting ways, detailed here, in which marketers around the globe are trying to get consumers spending again -- while taking into account local culture.



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