×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

How the World's Advertisers Cope With Recession

Humor, Value Messages Resonate Across Globe in Appeal to Cash-Strapped Consumers

By Published on .

LONDON (AdAge.com) -- With the recession being felt worldwide, London Advertising, along with ad-translation agency Textappeal, surveyed 109 strategic planners to get a read on how countries are responding. Its findings yielded some interesting ways, detailed here, in which marketers around the globe are trying to get consumers spending again -- while taking into account local culture.



In this article:
Most Popular