Matias Palm-Jensen Quits Isobar's Swedish Agency Farfar

In Other Moves, Unilever Team at Lowe Latina Defects to JWT

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LONDON (AdAge.com) -- In a big week for agency departures in Europe, Matias Palm-Jensen, creative heavyweight and founder of Swedish digital agency Farfar, quit the shop, a cornerstone of Aegis Group's Isobar digital network.

Separately, the core Unilever team at Lola ( Lowe Latina) in Madrid defected to JWT to form a new global task force for that agency network, joining Fernando Vega Olmos, who moved in November 2008 from Lola to JWT to become creative chairman for continental Europe and Latin America.

Matias Palm-Jensen
Matias Palm-Jensen
The three Lola execs who are joining JWT's global task force are Lola CEO Jean-Louis Roche, who will become international head of business development; Lola's chief strategic officer, Alex Pallete, who will be planning director of international business development; and global creative director, Facundo Goldaracena, who will be creative director of international business development. All three worked on key global Unilever personal care, oral care and ice cream brands. They will remain based in Madrid.

Farfar's Mr. Palm-Jensen is starting a six-month non-compete period and has not revealed any plans for the future, although friends say he has been planning his departure for the last year, and may leave the industry for a while unless he finds an exciting opportunity, perhaps in New York. This week he posted his first tweet since June 2009, mysteriously quoting Neil Young lyrics. It said, "Out of the blue and into the black. Exciting days."

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Ten-year-old Farfar (the name means "grandfather" in Swedish), was acquired by Aegis in 2005 as Isobar began building a global digital network. Farfar is based in Stockholm but recently opened a London office, mainly to service its Nokia client.

Mark Cranmer, global CEO of Isobar, said in a statement, "Over recent months, we have been developing our plans to create a more coherent Isobar global network, and I respect Matias' decision to not want to play a part in this exciting evolution."

Mr. Palm-Jensen's departure leaves only one of Farfar's four founders, Per Nasholm, at the agency. In June 2008, founder Anders Gustavsson moved to Agency Republic as creative director, and Nicke Bergstrom joined Mother New York as a creative director in November 2009.

A number of the entrepreneurial founders of other Isobar-acquired agencies still remain, including Mark Cridge, founder of Glue London; Pedro Cabral, who started Brazil's leading digital shop AgenciaClick and is president of Isobar Latin America; and Isobar Global Chief Strategy Officer Jean Lin, who is based in Shanghai at her Isobar-owned agency Wwwins Consulting.

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