"Carpool Karaoke" has been a big hit for James Corden on "The Late Late Show," and McDonald's U.K. is hoping that its own version – minus the celebs – will be just as entertaining for the British public.
On "The Late Late Show," we've seen Mariah Carey, Stevie Wonder and Justin Bieber rocking out to the car stereo, but the fast food giant's U.K. Christmas spot features an ordinary family of five, loudly singing festive tunes as they reach a McDonald's drive-thru. ("The Late Late Show" doesn't air in the U.K., but Mr. Corden is so well known there that clips from the show are often shown on talk shows and breakfast TV, and episodes of "Carpool Karaoke" explode on social media).
"Journey to Christmas" shows the family getting up early, filling the car with presents and setting off on a long drive to visit relatives. As the rest of the family sings along to the 1973 hit, "I wish it could be Christmas every day," Dad refuses to join in. When they reach the drive-thru window, he turns the stereo off to stop the noise --but his wife and kids respond by happily singing louder than ever.
McDonald's is inviting British consumers to share their own Christmas karaoke, and is putting recording booths in sleighs at shopping malls around the country. Customers will also be able to participate in "cab-aoke," and record their submission in the back of branded taxis that will be roaming around London, Cardiff and Edinburgh.
A selection of winners will see themselves in a new 90-second version of the ad, which will be broadcast on Christmas Day during commercial TV's most popular soap opera, 55-year-old "Coronation Street."
Steve Hill, head of marketing at McDonald's U.K., said in a statement, "Whilst we want to highlight the role that McDonald's can play during the festive period, we also want to encourage a little bit of fun… We're creating the perfect environment for people up and down the country to enjoy themselves and get the chance to feature in our Christmas Day advert."
The work is part of McDonald's "Good Times" campaign, and was created by Leo Burnett with Razorfish and OMD U.K. It's somewhat reminiscient of British supermarket chain Sainsbury's 2013 spot "Christmas in a Day," which was made up of clips submitted by ordinary people, showing how they celebrate Christmas in their own way.