McGarryBowen Launches Luxury Division in Paris

Parent Company Dentsu Aegis Boosts European Presence Through Acquisition

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Michel Campan, Gordon Bowen, Thierry Jadot
Michel Campan, Gordon Bowen, Thierry Jadot
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McGarryBowen is expanding its European presence with the launch of a Paris office serving luxury and premium clients.

Parent company Dentsu Aegis Network has acquired Paris-based agency, Same Same But Different, and will rebrand the agency as McGarryBowen Luxury.

The Paris outpost will be McGarryBowen's second European office – the first, which opened in London in 2012, works with a mix of network and local clients.

Same Same works with marketers including Louis Vuitton, Coach, Piaget, Van Cleef & Arpels, and L'Oreal. The agency was founded in 2009, and also has offices in New York, Shanghai, and Hong Kong – all of which will continue to use the Same Same But Different name for the short term, according to the agency's founder and CEO, Michel Campan.

Mr. Campan said in an email, "We are at the beginning of a large integration of our luxury and premium practice inside the McGarryBowen network." The Same Same founder will become CEO of McGarryBowen Luxury and will report to Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux, MENA and Israel.

Gordon Bowen, co-founder and global chairman of McGarryBowen, said in a statement, "The Same Same agency and its leadership are an impressive team. The company has a remarkable growth story fueled by superior capabilities and a strong record of memorable work for iconic brands. This new offering will allow us to provide clients with deep expertise and ahead-of-the-market insights into the luxury sector."

The Same Same acquisition is positioned as part of the agency's long-term expansion plans. Earlier this week, McGarryBowen put a new leadership structure in place, leaving Mr. Bowen with more time to devote to the growth and development of the international network.

McGarryBowen already has offices in Shanghai, Singapore and Sao Paulo, as well as London. There are four U.S. shops – the newest of which opened in San Francisco earlier this year to service the Intel account, which the agency won in October 2014.