The American Dream is famous among immigrants from around the world, but the Peruvian Dream, not so much. Hoping to change that, a Peruvian portal has posted a video that purports to be an international news report about a wave of illegal gringo immigrants seeking the good life in Peru.
The parody news segment includes interviews with local fishermen who say the most recent group of 20 or so gringos who are shown sneaking into the country in an overcrowded raft appear to be desperate. A coast guard official says they are well-organized and even brought provisions. Snickers bars and a Kellogg's Corn Flakes box are displayed.
Using made-up data, the newscaster claims more than 2 million people in the U.S. are resorting to desperate measures to achieve the Peruvian dream. The video ends with a shot of a passport being stamped with the words "Come to Peru while it's still easy," followed by a passport stamp that reads "livinginperu.com."
"We did it to promote Peru and, of course, our portal LivinginPeru.com offering information about Peru to those interested in learning about a country full of opportunities whether you are a tourist, an investor or just looking for a new place to live and enjoy life," said Carsten Korch, editor in chief and general manager of the portal, which he started in 2005. "The idea was developed together with friends, our brand and image agency Fahrenheit, and Fat Free Films."
The 2-year-old Lima-based Fahrenheit agency is a DDB affiliate in Peru. The video, filmed in English with Spanish subtitles, was viewed about 100,000 times during the first four days it was posted on YouTube in late February, and was up to 187,862 views this week. Mr. Korch said the "Peruvian Dream" video has generated a lot of media coverage and may be shown by a local movie theater chain in its cinemas.