Publicis Buys Beehive Agency to Build Presence in India

As Regulators Probe Merger With Omnicom, Publicis Continues on Acquisition Trail

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As Publicis watches and waits for its proposed merger with Omnicom to clear regulatory hurdles around the world, the Paris-based holding company isn't slowing down on the acquisition trail.

Jean-Yves Naouri
Jean-Yves Naouri
Publicis Groupe made its seventh acquisition in India since mid-2012 with the purchase of Beehive Communications, whose clients include General Motors and Malaysia Tourism.

The agency, which will be rebranded Publicis Beehive, will be part of the Publicis Worldwide agency network. It is headquartered in Mumbai and also has offices in Delhi and Bangalore. A Publicis Groupe statement declared its ambition in the country by saying, "This acquisition marks another significant step towards Publicis becoming the leading communications network in India."

Jean-Yves Naouri, Publicis Groupe COO, said in the statement, "We are making significant strides toward achieving our goals in India. By adding Beehive to the Publicis network we will be able to capitalize on a great pool of talent and market potential."

Other acquisitions in India during the past year include integrated digital agency iStrat, strategic consultant Marketgate, digital marketing agency Convonix, and software provider Neev. Publics Groupe agencies have 3,200 staffers in India.

Other recent Publicis Groupe acquisitions include digital agencies Poke and Outside Line in the U.K., Espalhe in Brazil, Engauge and Rokkan in the U.S., Net@lk in China, and global mobile agency Monterosa. The holding company has made four acquisitions since the merger with Omnicom was confirmed on July 28.

The merger between Publicis and Omnicom has already been cleared in South Africa and South Korea. Maurice Levy, CEO of Publicis Groupe, said during the company's third-quarter earnings call last week that clearance in Brazil and Mexico is a "mere formality" and that anti-trust filings have been made in the U.S., Europe and China.

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