Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Quebec Ad Community Kicks Off Trade Mission to New York

Group Promotes Montreal as Creative Hub and Test Market for Agencies and Marketers

By Published on .

NEW YORK (AdAge.com) -- Canada sent a 120-person trade mission from the Montreal advertising community to New York this week to take advantage of Advertising Week to promote the idea of Quebec as both a creative business hub and a unique test market. Jeff Beer, a reporter at Marketing magazine, Ad Age's editorial partner in Canada, reported on the Quebec contingent's efforts, from a free" Montreal Loves New York" branded shuttle between Advertising Week venues and a performance by Cirque do Soleil to presentations by agencies and marketers from Quebec.


Most Popular
In this article: