Quebec Ad Community Kicks Off Trade Mission to New York

Group Promotes Montreal as Creative Hub and Test Market for Agencies and Marketers

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NEW YORK (AdAge.com) -- Canada sent a 120-person trade mission from the Montreal advertising community to New York this week to take advantage of Advertising Week to promote the idea of Quebec as both a creative business hub and a unique test market. Jeff Beer, a reporter at Marketing magazine, Ad Age's editorial partner in Canada, reported on the Quebec contingent's efforts, from a free" Montreal Loves New York" branded shuttle between Advertising Week venues and a performance by Cirque do Soleil to presentations by agencies and marketers from Quebec.

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