Ad Age has named Anita Chang Beattie as its Asia editor, based in Shanghai.
Ms. Beattie, who grew up in a Chinese-speaking family in Louisiana and is fluent in Mandarin, spent 10 years at the Associated Press, the last four in the wire service's Beijing bureau, before joining Ad Age . Her hiring marks the first time Ad Age has had an editor based in mainland China.
Ms. Beattie graduated from Louisiana State University in 2002 and started at the AP as an intern in New Orleans, then moved to Dallas and later Columbus, Ohio, as a reporter. She spent two years at AP's headquarters in New York, editing stories from bureaus around the world, before moving to Beijing in 2007. In China, she focused on youth issues, technology and sports, and took on high-profile assignments such as the Beijing Olympics and the 2008 Mumbai terror attacks in India. She has traveled widely in Asia and briefly lived in Thailand.
"Our appointing a bilingual editor who is based in mainland China points to how seriously we are committed to covering advertising and growing our presence in this increasingly important market," said Ad Age Editor Abbey Klaassen. "Anita is a gifted writer and editor with a talent for tackling marketing stories with her own insights into Asian cultures."
Ad Age 's previous Asia editor, Normandy Madden, was based in Hong Kong. She left last year after 13 years there with Ad Age to become senior VP-content development for Asia-Pacific at branded-entertainment company Thoughtful China.
Her new company is partnering with Ad Age on a Sept. 5 conference in Shanghai called "Building Brands Beyond Tier One," where marketers will describe their strategies for reaching China's other billion consumers in the country's fastest-growing lower-tier cities. Ms. Beattie wrote about that topic in Ad Age 's Global Issue last week.
Ad Age is also launching China's Women to Watch, honoring outstanding women in marketing and advertising in a special editorial feature and a dinner following the Sept. 5 conference. In the U.S., Ad Age has produced an annual Women to Watch event for 15 years.