Skype Takes to a Phonebooth to Push Its International Phone Service

A 27-Year-Old Mexican Man Stars in a 10-Day, Live-streamed Stunt

By Published on .

The newly-independent Skype has launched a live-streamed, ten day experimental marketing campaign featuring a man camped beside a phone box in a remote area of southern Spain.

The "Wilderness Man" is Rob Cavazos, a 27 year-old Mexican who is fluent in English, German and Spanish. He won an audition to take up the challenge, surrounded by a selection of possessions including a tent, a sofa, a guitar, skittles, a rug and some books.

The campaign's website provides a link to the Skype application, as well as the number for the phone box, so that people can call Cavazos at his temporary home. Callers can ask Mr. Cavazos for any of his possessions, and although he can beg and plead not to be parted from his home comforts, he cannot ultimately say no. Eventually he will have to take down an address and mail the item requested.

The live video can also be embedded into social networking sites and blogs, so that users can share it with their friends. At the end of the ten days, a "round-up" film will be released showing the best moments from Mr. Cavazos' adventure.

Henry Cowling, creative director at the Viral Factory, which created the campaign, said in a statement, "We were inspired by the phenomenon of the Mojave Desert Phonebox, which became known as the loneliest phone booth in the world, and gathered a huge following of people who would either trek to the phone box or call it randomly, just to see if someone answered."

The aim of the campaign is to raise awareness that it is cheaper to make international calls to landlines and mobile through Skype's service. Skype, which was bought by eBay in 2005, was recently sold to an independent investor group.

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