Ex-Unilever CMO Simon Clift Joins Engine's Board

Former Marketer Will Advise U.K. Group on International Expansion

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LONDON (AdAge.com) -- Simon Clift, who retired from his role as Unilever's global chief marketing officer this month, is joining the board of Engine, an independent U.K.-based communications group.

Simon Clift
Simon Clift Credit: Jason Alden
As a member of the board, Mr. Clift will advise on, among other things, the group's international expansion. Engine launched in the U.S. in February with the appointment of industry figures Martin Puris and John Bernbach, son of DDB co-founder Bill Bernbach.

In a statement, Mr. Clift said, "I have known Engine for several years and have met and worked with members of the team at every level. I am particularly impressed by the high caliber of talent across the company, the collective ambition of the business and the unique position it occupies in the market."

There are no ongoing relationships between Engine and Unilever, but the group's advertising agency, WCRS, previously worked on the Sure deodorant brand.

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Peter Scott, chairman and joint chief executive of Engine, said in a statement, "Simon's global experience and knowledge speak for themselves. He has had a stunningly successful career as one of the most innovative and dynamic marketers of his generation and is the perfect fit for Engine. His input will be invaluable as we continue our drive for international expansion."

Engine is the largest independent communications group in the U.K. It started with ad agency WCRS and has grown by acquiring agencies in different areas of communications, most of which are separately branded but housed under one roof in central London. Clients include Santander, Vodafone, BMW, Coca Cola, Sony, Philips and Kimberly-Clark.

Mr. Clift added, "The changing communications landscape is a topic close to my heart, as anyone who knows me is aware. I am excited about working with a company that relishes the challenges such change brings."

Mr. Clift is also on the board of BBC Worldwide, the BBC's commercial arm.

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