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The VW Ad That May Be Too Violent for Britain

UK Ad Authorities Are Now Investigating Whether "The Fight" Is Too Rough

By Published on .

This ad out of DDB London for the Volkswagen Golf has caused a stir among British TV audiences. More than 100 consumers have complained to the Advertising Standards Authority, leading the regulatory body to investigate whether the spot's rough action might inspire violence in children and thus necessitate some action. Regardless of whether the ad is so offensive as to be removed from the airwaves, one thing's for certain: It would take an agile child to engage in the kind of groin-defying kicking going on in this "Matrix" or "Bourne"-style fight

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