The ethical question of whether newspapers should accept advertising on their front pages is one one of those topics that never fails to wind up in the U.S., with most broadsheets fighting to keep commercial messaging off their most precious real estate. Not so in India. To promote the premiere of the fourth season of "Indian Idol" Friday Sony Entertainment Television took over the front page of 20 Indian newspapers with ads below the masthead, wraps and even changing the color of headlines to the same shade of blue in the show's logo.
"We deliberately used the front page in all the newspapers, so that the message was not lost. And through the innovations, people will take notice of the ad," Danish Khan, head of marketing for Sony's television unit in India, told the website aFAQs.
Read the full aFAQs story here
. And here's the show's website