WPP Group today bought John St., one of Canada's remaining independent creative shops.
The 100-person Toronto agency is known for its fun work for clients like WWF Canada and tea marketer Tetley Canada.
For WWF Canada, John St. recently created a 'call center' of grannies to urge everyone to wear a sweater . And John St. helped Tetley Canada get fans to vote for their favorite real-life firefighter in a social media promotion for liquid tea mix Tetley Infusions that saw said hunks join its Rescue Squad', rescuing people's water from artificial ingredients.
Canada's Marketing magazine reports that the deal gives John St. access to WPP companies' media and pr offerings as well as the French-language Quebec market. Read more about the deal here.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more