Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, McDonald's (and "New Girl" star Max Greenfield) wants to remind you that its Sirloin Third Pounder Burger is 100% North American. And once you finish chowing down, Gatorade will encourage you to stay active and "keep sweating" in its new spot featuring Serena Williams.
Nissan will let your imagination run wild with its latest promo for the Rogue. The car, which was an IIHS 2014 Safety Pick, experiences strange activity, like a moving tree and a bear chasing after it, but assures you that "the only thing left to fear is your imagination." Meanwhile, the Samsung Galaxy S6 Edge tops the chart of most engaging ads, reeling in the No.1 and No. 2 spots.