New Ready Campaign Urges Emergency Preparedness

Ad Council Effort Offers Tools to Help Americans Face Disasters

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The government's Ready campaign has launched a new series of PSAs, kicking off September's National Preparedness Month. The effort, unveiled Sept. 2 by the Ad Council along with Department of Homeland Security Secretary Janet Napolitano and Federal Emergency Management Agency Administrator Craig Fugate, encourages Americans to prepare for emergencies.

The campaign, which includes TV, radio, print, outdoor and web advertising, was created pro bono by Cramer-Krasselt in conjunction with the Ad Council.

In addition, Ready New York, a new preparedness campaign designed specifically for New York, was announced. National Ready ads have also been tailored for other cities, including Austin, Texas; Atlanta; Chicago; Eugene, Ore.; Houston; Kansas City, Mo.; Los Angeles; and San Francisco, as well as the states of Utah and Virginia, the U.S. Navy and the U.S. Virgin Islands.

"Preparedness is a shared responsibility that begins with the American people," Ms. Napolitano said in unveiling the effort. "These public-service advertisements highlight the simple steps everyone can take to prepare for disasters, enhancing the safety and security of our country."

The effort is part of the Ready campaign that was launched in 2003 to educate Americans about preparing and responding to all emergencies, raising the nation's level of basic preparedness. The campaign urges people to take three steps: Put together an emergency supply kit, make a family emergency plan, and get informed about the types of emergencies that could take place in their communities and the appropriate responses to each.

The campaign urges people to visit for additional information. The campaign also offers social-media tools, including a downloadable family emergency plan, an interactive widget that provides users with updates on emergency situations, emergency-kit checklists and preparedness guidelines.