Just in time for National Get Outdoors Day on June 11, the Ad Council and the USDA Forest Service are launching new PSAs encouraging families to explore the nation's forests. The effort will be officially introduced that day at Kingman Island, Washington, D.C., by Tom Tidwell, chief of the U.S. Forest Service.
The campaign, created pro bono by Turbine, Southport, Conn., includes TV radio, print and outdoor work that direct families to check out www.DiscoverTheForest.org or the new Spanish-language version, DescubreElBosque.org, to find nearby forests and parks as well as explore activities.
According to the Ad Council, research shows that "children who play outside have a reduced risk for obesity, lower stress levels, more active imaginations and they're more likely to become environmentally conscious adults."
"It goes without saying, the world of electronics pervades all our lives more than ever," said Rob Slosberg, partner and creative director at Turbine, in announcing the effort. "This campaign encourages parents to unplug and bring your kids to the forest to experience all the wonders of nature."