The Ad Council has teamed up with the U.S. Department of Energy on "Saving Energy Saves You Money," a campaign to educate people about cutting their utility bills. According to the DOE, Americans spend about $2,000 per household on electricity every year but could save hundreds of dollars without changing their lifestyles.
In new PSAs created pro bono by GSD&M, Austin, Texas, and released July 19, consumers are offered ways to save money on their utility bills by taking such actions as sealing leaks in their homes and using energy-efficient products. The TV, radio, outdoor and Web ads direct people to energysavers.gov for more tips and other information.
"We have a long history with, and are committed to supporting, the Ad Council on public issues affecting our nation," said Duff Stewart, president-CEO of GSD&M, in announcing the effort. "That's why we are honored to partner with the U.S. Department of Energy on the topic of energy efficiency and to help communicate easy ways to save money at home."