The Ad Council will be honored by the Academy of Television Arts & Sciences with the 2010 Governors Award at this month's Creative Arts Emmy Awards, the academy announced today.
The award, which will be presented on Aug. 21 at the Nokia Theater in Los Angeles, recognizes an individual, company or organization that has "made a substantial impact and demonstrated the extraordinary use of television," according to the academy. A Governors Award also will be given to Norman Brokaw, chairman emeritus of WME.
The award is being bestowed on the Ad Council for its nearly 70 years as the leading producer of public service announcements in the U.S. According to the academy, the Ad Council's campaigns have "mirrored and influenced the important social issues facing the country during the last seven decades."
The Ad Council was founded in 1942 as the War Advertising Council to garner support for World War II. After the war, it continued as a peacetime organization focusing on social issues. The council identifies significant public issues and ad agencies create the efforts pro bono. Each year, the council receives more than $1.5 million in donated media time and space for its 50 national PSA campaigns.
Over the years, the Ad Council has addressed such topics as domestic violence, child abuse, obesity prevention and mental health. Its ad icons include the Crying Indian, Smokey Bear, McGruff the Crime Dog and Vince and Larry, the Crash Test Dummies. Memorable slogans include "Friends Don't Let Friends Drive Drunk" and "A Mind Is a Terrible Thing to Waste."
"On behalf of the Ad Council and all of our dedicated partners and supporters, we are so honored to receive this prestigious award," Peggy Conlon, president-CEO of the Ad Council, said in a statement. "The Ad Council is the embodiment of the creativity and generosity of the advertising, media and corporate sectors in our country, and our work is a testament to the power of advertising to improve lives and impact social change in America."