At a time when President Barack Obama is encouraging everyone to get involved in giving to others, Ad Age is marking the marketing, advertising and media communities' many contributions in a new blog, GoodWorks. With GoodWorks, we'll be looking at developments in corporate social responsibility and cause marketing as well as recognizing individual good works. We plan to run news about interesting programs as well as columns by people active in this space who have something new and thought-provoking to contribute. We'll also focus on individual and group efforts -- for example, local ad-club initiatives or one or two industry people who start grass-roots drives.
To get involved in GoodWorks and spread the word -- and to offer ideas and inspiration -- please e-mail Karen Egolf and let us know what you're doing. Or post your comments to the posted articles.
This industry has always been involved in giving back, whether through the Ad Council's public service campaigns or the American Advertising Federation's ad-club work or through efforts recognized by the Cause Marketing Forum. With GoodWorks, we're offering people a chance to let others know what they're doing, to share ideas and to find new ways to get involved themselves.