Two Advertising Week Sessions Worth Seeking Out

Empowering Sustainability Panel on Monday, Hopenhagen Launch on Wednesday

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New York ( -- Here are two Advertising Week events that you ought to attend, especially if you -- like us at Ad Age's Goodworks -- believe that the marketing and media communities can be a force for good.

First up, we highly recommend that you get yourself along to "Empowering a Sustainability Movement," a panel to be held on Sept. 21, at The Times Center (that's 242 West 41st) at 5 p.m. The panel will feature Howard Schultz, the CEO of Starbucks; Rob Walton, board member at Wal-Mart; and Peter Seligmann of Conversation International.

Howard Schultz
Howard Schultz Credit: AP
Schultz and Walton are arguably the biggest hitters you're going to hear from next week, and they've both made sustainability a priority in their organizations. They're promising to talk about the way they've gone about that, the positive impact it's had on their businesses and how to communicate what they call "the most important message of our time." Seligmann is always fascinating too, and fronts an organization, Conservation International, that has not only designed and implemented some innovative and important solutions to conserve endangered ecosystems, but also has an unusually sharp focus on human well-being within those ecosystems. If you want to be there, RSVP to

Hopenhagen goes live
Then, on Sept. 23 at 8:30 a.m. at the Paley Center you can join the IAA and its partners as its Hopenhagen initiative goes live -- and kicks off a Climate Change morning of events.

Hopenhagen is a grassroots movement designed to get people all around the world to sign a climate change petition to persuade world leaders to make the right decisions at the United National Climate Change conference this December. Hopenhagen has its roots in last year's Advertising Week when some of the industry's leading executives met with UN Secretary-General Ban Ki-moon. He asked for the advertising and media industries' help saying that the UN "needs partners in the private sector and civil society to mobilize and spur planning." After that meeting the IAA pulled together a team of rival agencies that has included Ogilvy, Take Part, Zazengo, Ketchum, Colle & McVoy, Dentsu, EuroRSCG, MPG, McCann Worldgroup, R/GA, DraftFCB, Interbrand, Tribal DDB, Saatchi & Saatchi and Digitas, and came up with a communications effort designed to encourage political leaders to come up with a climate agreement that creates binding targets to cut greenhouse gases by 2020.

That campaign is now set to be rolled out globally, in part via donated media from CNN International, EuroNews, ESPN, NDTV, The Economist, Financial Times, Wall Street Journal, International Herald Tribune, Harvard Business Review, Scientific American, National Geographic, Newsweek, Business India, Reader's Digest Canada, Maclean's and JC Decaux. (If you have media to donate, contact You'll be able to check out the campaign on Wednesday, and, in fact, all week at the ACT Exhibition at the Spielberg Gallery, where you'll also be able to sign the climate petition. And, if you're interested, you can follow or friend Hopenhagen too:;

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