Using Facebook, Aflac has raised more than $1.16 million for the Aflac Cancer Center through a matching grant campaign with Causes on Facebook. The effort, the largest sponsored campaign for Causes, resulted in more than 850,000 new members for the Aflac Cancer Center Cause.
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The campaign was designed to raise funds and awareness during Childhood Cancer Awareness Month in September. The money goes to the Aflac Cancer Center, which treats more than 350 new cancer patients each year. It also offers the largest sickle cell disease program in the U.S.
"Our goal is to find a cure," said Aflac Chairman-CEO Dan Amos in announcing the campaign's results. "We want to thank the more than 851,000 people who rose to the challenge and joined Aflac's fight against pediatric cancer. With their help we can continue the progress that has seen survival rates soar from 20 percent in the 1980s to 80 percent today."