Working to help the victims of the recent earthquake and tsunami in Japan, the Art Directors Club and One Club have launched Creatives Unite for Japan, a charitable initiative that gives the creative community a way to directly contribute to disaster relief.
Creatives Unite for Japan, created in partnership with AKQA, is a donation program. Participating organizations run a banner on their home pages with program information and a PayPal link. According to ADC, 100% of donations go to the Ashinaga Foundation, a nonprofit launched in 1963 to help children who have lost parents due to hardship or in natural or economic disasters.
"This is not a call for entries, it's a call for a cause," said Rei Inamoto, chief creative officer, AKQA, and ADC board member who developed the program mission and logo design, in a statement. "Because right now, Japan does not need ideas that win gold, silver or bronze Cubes or Pencils -- they need our support. We urge fellow creatives around the world to unite in rebuilding Japan. This tragedy was unpredictable, but as a forward-thinking industry, we can create a hopeful future."