Art Directors Club Honors Pro Bono Efforts

O&M Werbeagentur, Designmatters Win Corbis Award/Scholarship

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Two pro bono campaigns were honored last week with the third annual Corbis Creativity for Social Justice & Scholarship at the 88th annual Art Directors Club Awards in New York.

Begging Sculptures
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"Begging Sculptures"
Winning the professional category was Ogilvy & Mather Werbeagentur, Frankfurt, Germany, for its environmental design series "Begging Sculptures" for the German Foundation of Monument Protection. The award, a $10,000 cash prize, will go to the foundation.

The student category winner was Designmatters at Art Center College of Design, Pasadena, Calif., for its corporate/institutional effort "Images Speak—the Mpala Health Education Projects" for Designmatters at Art Center College of Design and Mpala. The five Art Center students who created for the winning entry—Sara Hofmann, Rawn Trinidad, Melissa Galaviz Rocamora, Andrew Behr and Ching Ching Cheng—will share a $2,500 scholarship from Corbis.

The scholarship is presented by visual media provider Corbis and the award is presented by ADC.

With a nod to the environment, the theme of this year's awards gala was "sustainable creative," honoring work that is relevant today, yesterday and likely in the future. David Angelo, chairman-chief operating officer of David & Goliath, Los Angeles, and ADC annual awards gala committee chairman, and Daniel Blank, creative director of Bureau Blank, New York, collaborated on the presentation and environment at the ADC Gallery.

The show included tributes to a number of ads that reflected "sustainable creativity" through the years, with some being remixed and bearing the tag "Recycled and approved by the ADC."

For what Mr. Angelo dubbed "the greenest awards show in industry history, Mr. Blank and his team contacted ad agencies throughout Manhattan to donate old furniture to the gala. The mismatched pieces were then painted, loosely covered in white fabric or sometimes left as is and used for Gala seating. At the open bar, attendees were encouraged to reuse their glasses for drinks.

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