The New York advertising, marketing and media community is getting together Feb. 16 for the second annual ING Bowling for Breastcancer.org. Organizers of the event, to be held at Lucky Strike Lanes & Lounge in Manhattan, are hoping to raise at least $500,000 to fund Breastcancer.org efforts such as Spanish-language translation on the website, continued core content enhancements, future mobile applications and video enhancements.
The event will include bowling, billiards and a silent auction. Sponsors of lanes or tables can invite employees or guests to play with them and vie for awards in such areas as high score, most funds raised online and most team spirit. Information about the event is available online.
"Life's pretty short and you have got to give back," says Richy Glassberg, chief operating officer of MedHelp.org and committee co-chair for the event. "The bowl-a-thon is a huge labor of love. There are so many women at so many levels in this industry who have been touched by breast cancer. This event is a way to raise the awareness."
Mr. Glassberg, now a Breastcancer.org board member, got involved after family members and industry colleagues suffered from breast cancer and turned to Breastcancer.org for help. Founded by Dr. Marisa Weiss, Breastcancer.org offers information about the types and stages of breast cancer; descriptions of treatments and drugs; research; news; and discussion boards, blogs and chat rooms.
"I think it is the most comprehensive site out there," he says. "Both my sisters successfully fought [breast cancer]. It is close to home for me."
Initially Breastcancer.org held smaller bowl-a-thons, raising $15,000 to $30,000 per event, Mr. Glassberg says. The first large-scale marketing-media industry event was held last year and was organized in less than six months.
Mr. Glassberg called on his many friends and contacts in the business to generate interest and along the way discovered there were many others who also had been touched by breast cancer and had visited the site to learn about the disease. They all showed up to help out, sponsor teams and raise funds. The event was a success: It attracted ING as a lead sponsor and drew 475 attendees in 44 teams from every corner of the media and advertising community to raise $480,000.
"This year we started planning earlier, Mr. Glassberg says. "ING came in as a great lead sponsor, and we will do a silent auction this year."
In addition to lead sponsor ING, other sponsors include 24/7 Real Media, Advertising Age, Arbitron, Comcast, comScore, Discovery Communications, Fox Broadcasting, MedHelp.org, National Geographic, The New York Times, Time Inc., Turner Broadcasting, Univision and Yahoo.