In conjunction with Hunger Action Month, the Cheesecake Factory is launching the Drive Out Hunger Tour to collect 100,000 cans of soup for local food banks.
Working with Feeding America, the nation's largest hunger-relief charity, the tour will visit a different Cheesecake Factory restaurant every day in September, starting with Los Angeles and finishing in Washington on Sept. 30. In each city, the first 500 attendees to donate two cans of soup will receive a free slice of the new Stefanie's Ultimate Red Velvet Cake Cheesecake.
On the tour's final day, the chain will hold the You Dine, We Donate event. Customers who bring two cans of soup to any of the Cheesecake Factory's 146 restaurants will have 10% of their check donated to a local food bank.
In addition, the Cheesecake Factory will donate 25 cents for each slice of Stefanie's Ultimate Red Velvet Cake Cheesecake sold to Feeding America.
"As one of America's favorite restaurants, we believe it is important to support the communities that have supported us for so many years," said David Overton, founder of the Cheesecake Factory, in announcing the event. "We are honored to continue our partnership with Feeding America and encourage our guests to join us in our drive to collect 100,000 cans of soup for our local food banks this September." In the past year, the company has donated more than $400,000 to Feeding America.