Starcom USA, Detroit, is working with nonprofit organization Focus:Hope today to clean and revitalize a local neighborhood. The event follows a similar community effort by the media agency's Chicago office in August.
For today's event, 118 Starcom employees are joining the Focus:Hope staff in such efforts as cutting down weeds in abandoned lots and boarding up vacant buildings in an empoverished Detroit neighborhood in hopes of revitalizing the community for future generations.
The project supports the Hope Village Board Up/Clean Up/Neighborhood Beautification Projects initiative, which was developed to create a clean, safe environment for families in the community. Founded in 1967, Focus:Hope was established to help bridge the gaps between race, gender and class by providing equal job training, education and opportunities for members in poor neighborhoods.
"Starcom USA is excited to partner with Focus:Hope to build a better community where people want to live, work and raise a family. Partnering with nonprofit organizations like Focus:HOPE continues the Starcom tradition of doing good within our communities and making a difference to those in need," said Lisa Donohue, Starcom USA CEO.
The Publicis Groupe agency's sibling office in Chicago worked with YMCA of Metropolitan Chicago, Youth Organization Umbrella (Y.O.U!), Off the Street Club and the Greater Chicago Food Depository on Aug. 3. Projects included painting, landscaping, organizing food donations and entertaining children during a community carnival.
The Starcom office in Los Angeles also participates in monthly events with a local shelter and the Adopt a Family program.