The One Club continues the momentum of its Creative Boot Camp this week as it hosts nearly 100 students at a four-day workshop at Macaulay Honors College in New York. Open to all City University of New York students, the Creative Boot Camp is designed to blaze a path to the creative side of the ad world for students of multicultural backgrounds. The program is sponsored by Publicis USA and Deutsch and features creative professionals from BBDO, New York; GlobalHue; Draftfcb; Dentsu America; JWT; and Ogilvy & Mather.
The Creative Boot Camp concept launched in the U.S. at Macaulay in January 2010 with the workshop and a social-network site that supports the importance of connecting with peers, mentors and colleagues in the industry. A second Boot Camp took place in Atlanta in November, drawing students from historically black colleges Clark Atlanta University, Morehouse College and Spelman College. Future camps are planned for Chicago and Los Angeles along with a return to Atlanta. The One Club has hosted a similar program in China for nearly a decade.
Last year, the One Club expected just a handful of students to sign up. Instead, hundreds from around the country heard the call, says Mary Warlick, CEO, the One Club.
Tiffany Edwards, education & diversity director for the One Club, attributes the growing interest to recruitment efforts, including career fairs, campus presentations and word of mouth/networking with participants and mentors. Best of all, Boot Camp alums have enlisted in the industry: Chanie Kaminker, an intern at Global Hue and marketing intern at Comedy Central; Danny Pacheo, global assistant account exec at Y&R; Chavonne Hodges, education assistant at the One Club; and Carol Tavarez , advertising management intern at Y&R.
The Creative Boot Camp starts the week by grouping the students into teams to develop a project from concept to final presentation under the guidance of industry mentors, including Carlos Fernandez and Paul Fix, creative directors from JWT, and Diana Krulik-Bentzen, group copy supervisor, and Ray Colon, art supervisor, Draftfcb, New York.
Presentations and awards take place today, the final day of the event. Three top teams will be honored, being awarded one-year memberships to the One Club, with the first-place team winning free tickets to the One Show. Deutsch and Publicis Worldwide will give internships to the top students.