CMO Council Launches PSA Contest

Competition to Back Pause to Support a Cause

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The CMO Council has launched a contest inviting creatives to produce PSAs for its Pause to Support a Cause program. This initiative donates money to charities based on individual participation in online market research funded by global companies.

The competition, which is open through Feb. 5, is running on Zooppa, an online community of 42,000 aspiring creative professionals, graphic designers and media developers. Contestants can produce and submit print ads, online banners and videos for Pause to Support a Cause, a new CMO Council effort.

The grand prize winner will receive a trip for two to Africa to contribute to charitable efforts in the field with Freeplay Foundation. Two runners-up will each win a trip to New York and the opportunity to show their portfolios to the creative heads of some of the largest advertising and media companies in North America.

In addition, Zooppa will award more than $10,000 of merchandise from CDW, a reseller of computer, camera, software and technology products.

Finally, the best work will be showcased at the CMO Council's Global Summit meeting in February and featured in an online gallery on its Web site.

More than 200 advisory board members of the CMO Council and Pause to Support a Cause campaign will judge the best submissions online and select winners in cooperation with partner organizations and media.

"The CMO Council is dedicated to helping marketing professionals engage, understand and improve best practices in all marketing sectors," said Donovan Neale-May, executive director of the CMO Council, in announcing the contest. "Not only does this campaign help to challenge the traditional model for generating creative advertising, it also provides creative professionals and students with a tremendously unique opportunity to take an entrepreneurial approach to developing and showcasing their creative work."

Creative guidelines for the Pause to Support a Cause PSA contest are available online.

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