Digitas employees went to work last week to help their communities in New York and Philadelphia, volunteering as part of the company's Community Service Day program. More than 600 employees from Digitas New York and Digitas Health worked to renovate that city's Henry Street Settlement facilities on Aug. 3, while more than 400 staffers from Digitas Health and Publicis Groupe sibling agency Razorfish Health spent Aug. 5 fixing up the Solis-Cohen Elementary School in Philadelphia.
In New York, agency employees went to work on nine Henry Street Settlement facilities, located on Manhattan's Lower East Side. Henry Street serves 50,000 city residents from 17 locations. The Digitas and Digitas Health staffers worked on murals, installed new storage facilities and furniture, fixed up bathrooms and kitchens, planted gardens and held activities for children and seniors during the day.
In Philadelphia, agency staffers worked to improve the facilities of the Solis-Cohen Elementary School in North Philadelphia. They created murals, painted hallways and created outdoor play areas to welcome students back to school in September.
"Community Service Day is crucial to the culture of Digitas and represents our philosophy of helping create massive transformation -- not just for our clients but for communities in need," said Joanne Zaiac, president, Digitas New York Region, in announcing the project. "We maintain partnerships with several local organizations and chose to work with Henry Street this year to support their efforts to develop a dynamic community through diverse initiatives such as supportive and transitional housing to youth and senior development."
With its ongoing companywide commitment to Community Service Day, Digitas says it donated more than $2 million in sweat equity last year alone.