GroupM, New York, raised more than $8,000 for the Life Is Good Playmakers Foundation at a recent fundraiser hosted with Superfly, an entertainment production and marketing company, and Life Is Good, a retail company that specializes in optimistic-themed apparel.
The charity event/party for employees of GroupM media service agencies and WPP companies, as well as clients and agency friends, offered attendees insights into youth culture and brand integration opportunities related to the world's leading music festivals. It included a special performance by the band Oberhofer and a silent auction, featuring exclusive music-related items such as signed guitars and VIP passes to Superfly music festivals.
The event, held last month, benefited the Life Is Good Playmakers Foundation, which offers training and support to frontline child care professionals dedicated to helping children overcome life-threatening challenges such as violence, illness and extreme poverty. Attendees paid a $10 entry fee, with GroupM's MCharities matching each fee.
"The night was a great success," said Mike Tunnicliffe, GroupM chief growth officer. "We were able to raise over $8,000 for an extremely worthy cause, while educating and entertaining our clients and agencies at the same time."
Said Superfly co-founder Richard Goodstone: "We were thrilled to partner with GroupM on this event and look forward to collaborating with them and their clients on future events that combine branding, music and good works."
GroupM plans to offer similar events in 2012.