Peter Gusmano, managing partner-U.S. director of client services at WPP's Group M, lost his mother, Lillian Gusmano, three years ago to amyotrophic lateral sclerosis, the fatal neuromuscular disorder more commonly referred to as Lou Gehrig's Disease. At that time he and his father, Peter senior, launched Lilliansjourney.com as a tribute to her.
But wanting to do more to bring attention to the disease and help combat it, he began a new effort in March called Guitar for a Cure, built around his passion for music, something his mother instilled in him at age 5, and the release of his first instrumental guitar CD. Mr. Gusmano is donating 100% of the proceeds raised from the sale of his CD, "A Flickering Light," to Project ALS. To date he has raised $6,000 for the organization.
"After you lose a parent you feel there has to be some ray of hope or something you can do," Mr. Gusmano said. "This was a way for me to explore my passion as well as my drive and determination to help Project ALS. My motivation was witnessing what was the most painful period for me, losing my mother, but that has turned into a joyous thing of being able to give back."
Going forward, Mr. Gusmano will be organizing some charity events featuring local and national acts to raise money. One of the people who helped him finish his album has agreed to donate a one-of-a-kind Stratocaster guitar to be auctioned off for charity as well.
The CD can be purchased at Guitarforacure.com, and information on the auction will soon be available on the site as well.