Kroger and Yoplait hit the $1 million mark in donations to Susan G. Komen for the Cure this fall through the annual in-store Kroger Salutes Survivors program. Since 2000, Yoplait has worked with the Cincinnati-based retail grocery chain to support local Komen affiliates in their work to eradicate breast cancer.
To celebrate, Yoplait helped Kroger wrap its headquarters in downtown Cincinnati in pink to coincide with the Sept. 12 Susan. G. Komen Cincinnati Race for the Cure.
The program is donating up to $10,000 to local Komen affiliates this fall through Yoplait's "Save Lids to Save Lives" collection of pink yogurt lids. For the 11th straight year, the General Mills brand will donate 10 cents to Komen for every pink lid sent in by Dec. 31, up to $1.5 million.
PowerPact, a shopper marketing and promotions agency, has worked on this campaign with Yoplait and Kroger campaign since its inception in 2000.
According to Komen, an estimated 25 million women worldwide will be diagnosed with breast cancer over the next 25 years, and 10 million could die from the disease. Contributions help Komen provide local breast cancer screening, education and outreach programs, with up to 75% of net proceeds from each local Komen race event remaining in the community.