Macy's donated more than $2.5 million to the National Park Foundation today during the NPF's First Bloom event in New York's Battery Park. First Bloom is a nationwide program that gives urban kids a chance to get involved with their parks and nature.
Macy's raised a total of $4.1 million through its One Good Turn charity shopping day, part of its Turn Over a New Leaf eco-awareness campaign, by offering shoppers a special $5 shopping pass to use on Earth Day, April 25. The money will benefit the National Park Foundation, the official charity of America's National Parks, and other local nonprofit groups that protect and conserve the environment.
This was the second year that Macy's has worked with the foundation. Last year, the retailer raised more than $2.9 million, helping NPF expand its conservation education programs for families.
"It is the generous efforts of organizations like Macy's that make all the difference," said Vin Cipolla, vice chair of the National Park Foundation, in accepting the donation. "Their work makes it possible for us to make important strides in protecting and preserving our environment and the iconic landscapes that make up America's National Parks."