America's egg farmers are asking people to take the Good Egg Project pledge to "Eat good. Do good everyday." For every pledge at GoodEggProject.org, farmers will donate one egg to Feeding America, the nation's largest hunger relief charity, up to 1 million eggs.
The effort kicks off today on the season premiere of "Rachel Ray," with appearances by American Egg Board Chairman Jacques Klempf, an egg farmer, and "Sesame Street's" Cookie Monster, who will declare his new love of eggs before gobbling them down.
As part of its effort, the Good Egg Project will sponsor the new season of "Sesame Street," which celebrates its 40th year with its season premiere Nov. 10. "We're excited to help bring 'Sesame Street' to children," Mr. Klempf said. "Education is a key component of the Good Egg Project, and through this initiative we hope to share with kids and adults the story of an egg's journey from farm to table and encourage them to become 'good eggs' in their communities."
The effort is designed to educate Americans about modern egg farming, introduce them to egg farmers and encourage them to eat well and do good every day. Egg farmers already donate millions of eggs per year to food banks and charities across the nation, but the need for food is growing. In 2007, more than 36 million Americans -- about 11% of all U.S. households -- lived in "food-insecure" households, according to the U.S. Department of Agriculture.
The project, under lead agency Grey, New York, will include social media Facebook and Twitter.