Presidents George W. Bush and Bill Clinton are asking Americans to donate to the Clinton Bush Haiti Fund in a new TV spot released today by the Ad Council. The spot follows an Ad Council PSA with First Lady Michelle Obama supporting the Red Cross' relief efforts.
The CBHF was created at the urging of President Barack Obama, who asked Presidents Bush and Clinton to help raise funds for the immediate and long-term recovery efforts in Haiti following last week's earthquake.
The PSA directs viewers to www.ClintonBushHaitiFund.org, where they can give online. Donations can also be made by texting the word "QUAKE" to 20222, which will charge $10 to the user's cell phone bill.
Presidents Clinton and Bush oversee the fund through their respective nonprofit organizations, the William J. Clinton Foundation and Communities Foundation of Texas. One hundred percent of the donations will go directly to relief efforts.
Companies donating production and digital distribution services for the PSA are GSD&M Idea City, Magno Sound & Video, DG-FastChannel Network and the AdSpot, while the National Captioning Institute volunteered its closed-captioning services.