It's day two for actor David Arquette, who's spending time in a box atop New York's Madison Square Garden Marquee to raise money for Feeding America. Mr. Arquette is spending July 14 and 15 in the box as part of Snickers' new "Bar Hunger" campaign to raise awareness of hunger in America.
Mr. Arquette hopes to raise $250,000 in donations through Facebook, text messaging and on-site collections. Snickers will donate the equivalent of at least 3 million meals to Feeding America in 2009.
Mr. Arquette's two-day stay on the marquee marks the start of Snicker's Bar Hunger campaign, which is focused on helping the one in eight Americans struggling with hunger. The effort will educate Americans and urge them to help through special branding and educational wording on Snickers' packaging as well as national advertising and a series of events through the rest of the year. The campaign website, barhunger.com, and Facebook offer more information, while updates on Mr. Arquette are available on Twitter.
Snickers teamed with Mr. Arquette because of his involvement in helping the hungry. He is the first chairman of Feeding America's Entertainment Council and regularly volunteers at a food bank in Venice, Calif. While staying on the marquee, he is uploading videos, photos and blog postings.