Digitas teamed with Children for Children for its fourth annual Community Service Day this week. The New York marketing and interactive agency joined middle-school students and faculty volunteers from New York PS 28 and the New Heights Academy Charter School on July 15 to paint, prune and spruce up the Hamilton Heights community of New York.
More than 550 Digitas volunteers worked with students and faculty to paint school walls with murals designed by Digitas and inspirational quotes from the students. They also installed a new greenhouse for the Wright Brothers School and planted flowers and greenery, restored park areas and installed new fencing for Jackie Robinson Park.
"Community Service Day is one of the highlights of our community involvement, one that the employees always look forward to," said Joanne Zaiac, president of Digitas New York Region. "This is our fourth year in partnership with Children for Children, and we're excited to donate our time, energy and skills to such a great effort."