As a cause marketer, how can you motivate consumers to change their behavior to do the right thing? The Cause Marketing Forum will tackle the problem in "Carrots & Causes: Driving Consumer Engagement," a teleconference on June 23.
The teleconference will feature RecycleBank CMO Ian Yolles, who will offer strategies for getting consumers to act in measurable ways. He will also share ideas for motivating people based on RecyleBank's proprietary loyalty program used to reward people for recycling and adopting green behaviors in more than 300 U.S. and U.K. communities.
Before joining RecycleBank, Yolles was a co-founder of Nau, a sustainable clothing company, and had held senior marketing roles at Nike, Patagonia and The Body Shop.
The hourlong teleconference, part of the Cause Marketing Masters Series, will start at 1:30 p.m. ET. It is free to CMF members and $99 for all other attendees.