Cause Marketing Forum Honors Good Works

Seventh-Annual Halo Awards Recognize Companies' Efforts

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From funding children's hospitals to inspiring people to walk every day, cause marketing efforts are being honored today at the Cause Marketing Forum's annual conference in Chicago.

Halo Awards logo
The Cause Marketing Forum's seventh-annual Cause Marketing Halo Awards recognize companies that team up with nonprofit organizations to help a variety of causes. "The Cause Marketing Halo Awards demonstrate the good that can be done when businesses and nonprofits team up," says David Hessekiel, president of the Cause Marketing Forum, an organization he founded in 2002. "It's a competition in which we all win."

According to Mr. Hessekiel, cause-marketing spending is projected to reach $1.57 billion this year.

Topping this year's winners are Timberland and Share Our Strength, which won the Cause Marketing Golden Halo Awards for their long records of innovation and achievement in cause marketing.

In addition, 18 category awards are being presented:

Best Use of Social Media:

  • Gold: More Than Footprints: TripAdvisor and Conservation International, Doctors Without Borders, National Geographic Society, Save the Children and the Nature Conservancy
  • Silver: Best Buy@15 Challenge: Best Buy and Ashoka Youth Venture

Best Environmental/Wildlife Campaign:

  • Gold: Tour de Fat: New Belgium Brewing Co. and multiple local cycling groups
  • Silver: Jetting to Green: JetBlue Airways and the Carbon Fund

Best Health Campaign:

  • Gold: Start! Partnership: Subway and the American Heart Association
  • Silver: Jiffy Lube Maintenance Partners for Life: Jiffy Lube International and the American Heart Association

Best Social Service/Education Campaign:

  • Gold: Protecting Futures: Procter & Gamble Co. and United Nations Association
  • Silver: Toys "R" Us Guide for Differently-Abled Kids: Toys "R" Us and the National Lekotek Center

Best Message Campaign:

  • Gold: The Pedigree Adoption Drive: Pedigree and numerous animal shelters
  • Silver: L'Oreal Paris Ovarian Cancer Awareness Campaign: L'OrĂ©al Paris and the Ovarian Cancer Research Fund

Best Print Creative:

  • Gold: Believe: Macy's and the Make-A-Wish Foundation of America
  • Silver: Subaru Share the Love: Subaru of America and the ASPCA, Boys & Girls Clubs of America, Habitat for Humanity, Meals on Wheels Association of America and National Wildlife Federation

Best Transactional Campaign:

  • Gold: IHOP National Pancake Day: IHOP and Children's Miracle Network
  • Silver: Believe: Macy's and the Make-A-Wish Foundation of America

Best Cause Marketing Event:

  • Gold: Read for the Record: Pearson Foundation and Jumpstart
  • Silver: Miracle Treat Day: American Dairy Queen Corp. and Children's Miracle Network

Best National/Local Integration:

  • Gold: Reviving Baseball in Inner Cities: KPMG and Major League Baseball
  • Silver: Trees for Troops: FedEx and the Christmas Spirit Foundation

The Cause Marketing Forum produces an annual conference, workshops, teleclasses and, a website offering free resources to businesses and nonprofits interested in developing such programs.